There's a big problem with gift culture. The more ‘stuff’ we have in our lives, the less we appreciate it. Thinking of getting roses for your Valentine? Well, be prepared for when the roses die and have to be thrown out with the rest of the trash. Want to get her a necklace? Well, let’s just see how much she wears it compared with all the jewellery she already owns and loves. Living in a capitalist society often means living with the burden of too many unnecessary possessions. It suffocates the natural sense of gratitude and appreciation we’re supposed to feel towards all the good things in our lives.
There is one simple solution. Instead of buying your loved one more unnecessary ‘stuff’, why not give them your time and attention? Prepare a quality experience for them. Take them to a place they’ve always wanted to go to. Try something new together. Make great memories with them that will last for years to come. Time is a priceless commodity because we have so little of it - that’s what makes it the most thoughtful and meaningful gift you could possibly give to someone. In the end, life is short and filled with surprises. It’s important to spend your life with the person you love. Give the gift of time this Valentine’s Day, and watch your love blossom and grow. Leave the roses in the garden, where they belong.